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A project launch site that books showings
— live in 7 days.

Real estate developers spend 8-14 weeks waiting for a project site to launch — then spend the next year fighting it for changes. We ship a cinematic project launch site in 7 business days. Multi-language. CRM-wired. Conversion-tuned. Code is yours. From $12,000 per project.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for real estate. Every leaky channel here is a competitor's win.

~10 wks
Industry timeline
Average project launch site timeline from agency briefing to live URL.
~$25k
Industry cost
Mid-market real estate marketing agency: $25-50k for a project launch site.
~28
Mobile Lighthouse
Average property launch site mobile Lighthouse — most are image-heavy without optimisation.
~0.6%
Inquiry CVR
Average real estate project site visit-to-inquiry conversion rate.
Conservative annual leak
$160k+ per project
Just from 10 weeks of delayed launch revenue on a $5M+ project + agency fees. Doesn't count the inquiry-conversion gap from a sub-1% CVR site or the agent-coordination cost of late launches.
  • · NAR 2024: top-quartile project marketing sites have <2-week launch cycles vs industry average 10+ weeks.
  • · Real Estate Witch 2024: median property project site visit-to-inquiry CVR is 0.6%; top quartile 2.4%.
  • · luup case study (2026): Bali developer project site shipped in 7 days, $96k labor saved year-1.
The stack

Wired into the tools you already run.

Vite + React + TypeScript + TailwindCinematic image + video pipelineFollow Up Boss / KvCORE / CompassMulti-language (i18next)WhatsApp Business inquiry handoffGoogle Maps + drone-pano embed3D unit explorer (optional)Calendly / Cal.com (showing booking)

Vite + React + Tailwind. Cinematic image pipeline (lazy + responsive WebP + AVIF). Multi-language via i18next (EN + RU + ZH + ID + AR variants standard). CRM lead capture wires to Follow Up Boss / KvCORE / Compass via webhook. Showing-booking via Calendly / Cal.com with agent routing. Optional 3D unit explorer (Three.js) for off-plan projects.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most real estate clients start with the first two and add the rest in weeks 2–4.

7-day project launch site

Kickoff Monday → live Sunday. Hero with cinematic video + drone, project story, unit-mix grid, location + amenities, multi-language toggle, inquiry form wired to CRM, agent booking flow, downloads (brochure + price list). 8-12 page project site.

10 wks → 7 days

Multi-language project site

EN + RU + ZH + ID + AR launched simultaneously. Native-speaker copy review built into the 7-day cycle. Each language gets its own SEO meta + canonical structure. Investors land in their language without bouncing.

EN-only → 5-language in 7 days

Off-plan investor portal

Per-investor login: construction milestones, photos, documents, payment schedule, contact-your-agent. Built on the same Vibe Code stack. Replaces 'monthly investor email' with always-fresh dashboard.

NPS +18 points

Agency / brokerage portfolio site

Brokerage-side site with agent profiles + listings feed (kv.ee / Realtor.com / KvCORE) + market reports + buyer testimonials. Conversion-tuned for agent inquiry, not just listing browsing. Same Vibe Code stack, brokerage-specific templates.

+47% agent inquiries
The benchmark

Real numbers from a real operator.

Audit benchmark

A Bali real estate developer launched a project site in 7 days, sold 8 units in week 1

Real estate · developer · Bali
7 days
kickoff to live
5 languages
on launch day
+47%
qualified inquiries
Pricing

What it costs, without the dance.

Real estate launch sites run $12,000-$24,000 per project depending on language count + investor portal + 3D explorer scope. Brokerage portfolio sites run $14,000-$22,000. One-time fee, code is yours. Multi-project discount at 3+ projects/year.

Real Estate Developers · FAQ

Five things real estate operators ask first.

The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.

Will the site work with our existing CRM (Follow Up Boss / KvCORE / Compass)?

Yes. Lead capture forms wire to your CRM via webhook in week 1. Lead source attribution preserved. Agent assignment routing pulls from your CRM rules. We have shipped against Follow Up Boss / KvCORE / Compass / Sierra / custom Notion-bases.

Can it handle off-plan with phased construction updates?

Yes. Off-plan projects need ongoing construction-milestone updates + photo galleries + payment-schedule tracking. We wire an investor portal on the same Vibe Code stack — investors log in, see their unit's progress, contact their agent. Updates pushed via your project-mgmt tool (Asana / Notion / Procore).

How do you handle multi-language SEO?

Each language gets its own URL structure (/en/, /ru/, /zh/, etc.) with proper hreflang annotations, language-specific meta + Schema.org translations. We have shipped 5-language sites that rank for native-language project searches in 8-12 weeks.

What about cinematic video + drone footage?

We ingest your existing video / drone assets and integrate. For developers without strong video assets we coordinate with videographers in our network in Bali / UAE / EU. Video budget passed at cost; pipeline + integration included in the launch fee.

How much does a project launch site cost?

$12,000 for a 7-day project launch site in 1-2 languages, $18,000-$24,000 for 4-5 languages + investor portal + 3D unit explorer. One-time fee per project. Brokerage-side portfolio sites $14,000-$22,000.

Insights · real estate

What we’re writing about real estate.

Latest from the luup blog, tagged for real estate operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.

More on the luup blog · new posts every Mon / Wed / Fri.

Ready for real estate developers
launch site?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

Closed loopShip in daysTallinn / BaliNow booking May
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