Where is your business leaking revenue?
The Revenue Leak Heatmap is a 26-question diagnostic that quantifies how much annual revenue a mid-market business is losing across four operational loops: voice / inbound, creative / brand, ops / automation, and website / conversion. Output is a visual heatmap with dollar values per quadrant, vertical-cohort percentiles, and a prioritised three-fix list. Built by luup.
- No financial documents required - bands and percentages, never exact figures
- Results in 3 minutes - PDF heatmap delivered to your inbox
- Honest: about 15% of audits end with "this isn't a luup problem"
Frequently asked
How long does the audit take?
3 minutes. 26 questions across 4 systems plus 3 business basics. No financial documents required - we ask for revenue bands and percentages, not exact figures.
What is in the result?
A visual heatmap with annual dollar leak per quadrant (Voice / Creative / Ops / Website), vertical-cohort percentiles, and a prioritised three-fix list ranked by ROI. The heatmap is the screenshot operators take into board meetings.
Where do the dollar numbers come from?
Each leak calculation cites its primary source: HBR for ops productivity, Gartner for speed-to-lead, vertical-keyed conversion data from public industry reports, and luup audits of 200+ mid-market firms. Conservative multipliers; operators sandbag inputs.
Is my data shared with anyone?
No. Email is used to deliver your audit and a 5-email follow-up sequence (Day 0 / 2 / 5 / 9 / 14). Unsubscribe in one click. Audit answers stored encrypted, never sold, deleted on request.
What if my biggest leak is not a system luup ships?
We tell you. About 15% of audits we run end with "your biggest problem is hiring a CFO" or "fire your current vendor before doing anything else." If a luup system is not the right fix, we say so. Honesty before sales.
Can I retake the audit later?
Yes. Re-run any time using the same email. The PDF includes a tracking template so you can re-audit quarterly and watch the leak trend over time.