The agency ops automation that runs
our own agency. Now productised.
luup runs on 100+ Make scenarios + a Pipedrive Sales AI agent with 4 named commands (Daily-Sales, Lead-Respond, Pipeline-Audit, Weekly-Review). We built it to scale a 2-founder agency from Estonia. Now it ships as the operating layer for other Estonian agencies, same EU-hosted stack, EUR pricing, käibemaks-correct invoicing. From €1,800/mo.
What the open loop is costing you.
The conservative numbers below are pulled from luup's audit data and published industry research for agency. Every leaky channel here is a competitor's win.
- · Estonian Association of Small Agencies 2024: 2-5 person agencies report founders spend 30-40% of week on ops not billable work.
- · HubSpot 2024 agency benchmark: 27-32% of inbound agency leads receive no second-touch within 7 days at sub-10-person agencies.
- · luup internal data: we run the same automation we sell. Founder time recovered ~14 hrs/wk in 2025.
Wired into the tools you already run.
Same stack luup runs on. Pipedrive is the CRM core; the Sales AI agent (4 commands: Daily-Sales, Lead-Respond, Pipeline-Audit, Weekly-Review) lives there. Make.com orchestrates lead enrichment, deal-stage automations, weekly recap roll-ups, BounceSpam handling. Notion as the team brain. Calendly for booking with auto-pre-call brief generation. PandaDoc for contract sign with käibemaks-correct EUR pricing. EU-hosted infra throughout.
Four playbooks shipping in week one.
Each playbook is shippable within live in 14 days of kickoff. Most agency clients start with the first two and add the rest in weeks 2–4.
Pipedrive Sales AI agent (4 commands)
Daily-Sales: morning brief of yesterday's activity + today's priority deals. Lead-Respond: auto-draft personalised response to new inbound lead with full context from CRM + site. Pipeline-Audit: weekly review of stuck deals + recommended next moves. Weekly-Review: Monday roll-up of last week's wins, losses, learnings. All four wired into Pipedrive + Slack.
Founder gets 1-screen daily briefingLead-response automation
New inbound lead (form, calendar booking, email) auto-enriched (Apollo, Clearbit, LinkedIn), Pipedrive deal opened with full context, AI-drafted personalised first-response in the founder's voice, Slack notification with 'send as-is or edit'. Sub-2-hour first response from previous 1-3 day baseline.
1-3 days → <2 hours first responseWeekly recap roll-up
Every Monday 06:00 a Make scenario aggregates last week's Pipedrive activity (deals moved, deals lost, calls held, demos run), Notion delivery updates, Slack-channel highlights, finance numbers, posts a structured 'last week' summary to a private founders' channel. Replaces the Monday meeting prep that used to take 90 minutes.
~90 min / wk founder time savedContract + invoicing flow
Deal moves to 'verbal yes' in Pipedrive → PandaDoc auto-generates contract with käibemaks-correct EUR pricing → e-sign hits both sides → Maksekeskus issues e-arve → Slack notification confirms 'contract signed + invoiced'. Sub-30-minute contract-to-invoice on standard scopes.
Contract → invoice in 30 minReal numbers from a real operator.
luup itself, Pipedrive Sales AI agent + 100 Make scenarios run the agency we sell from
“Daily-Sales, Lead-Respond, Pipeline-Audit, Weekly-Review, four AI commands wired into our own Pipedrive plus a hundred Make scenarios doing the rest. We sell the same playbook we run the agency on. Eat-our-own-dogfood, every line. Estonian agencies asking us to productise this is how this offering exists.”
What it costs, without the dance.
Estonian agency automation starts at €1,800/mo for 2-5 person base setup. €2,800/mo with lead-response + contract flow. €4,500/mo for 5-15 person agencies. Setup is €3,500-€8,000 one-time. Pricing in EUR, käibemaks (22%) added to invoice. luup runs the same stack, we ship what we use, not theory.
Five things agency operators ask first.
The questions every agency prospect asks on the first call. Answers in writing so you can decide before booking.
Why is this Estonia-specific, what changes vs the base agency automation page?+
Three things: EUR pricing band (€1,800-€5,000/mo, not US $3,500-$10k), Estonian agency norms (smaller average team size, käibemaks-correct invoicing, EU-hosted infra requirement), and named Estonian agency proof (luup itself runs from Tallinn + Bali). The underlying stack, Pipedrive + Make + Notion + Calendly, is the same; the wiring is tuned for Estonian agency workflow patterns.
Is the Pipedrive Sales AI agent really 4 commands?+
Yes. Daily-Sales (morning brief), Lead-Respond (auto-draft personalised first response), Pipeline-Audit (weekly stuck-deal review), Weekly-Review (Monday roll-up). All four configured in Pipedrive's AI workspace and wired to Slack for delivery. The configuration files (System-Config.md + per-command markdown) ship with the engagement.
How long does it take to ship into a new Estonian agency?+
14 days for the base setup (Pipedrive Sales AI + 12 core Make scenarios + Notion team-brain + Calendly + Slack). 4 weeks for the full 100-scenario stack tuned to your specific workflows. We do not white-label our stack onto your team's brand, your team sees Pipedrive + Make as luup-built tools that they own.
GDPR + EU-hosted infrastructure, confirmed?+
Yes. All data flows through EU-hosted infrastructure (Pipedrive EU, Make.com EU region, Notion EU, Customer.io EU, Twilio EU). Estonian Data Protection Inspectorate guidance followed. For agencies with stricter clients (financial-services, healthcare partners), we configure region-locked Make scenarios + Notion workspaces.
What if our agency already has Pipedrive, do you replace it?+
No. We extend your existing Pipedrive. The Sales AI agent's 4 commands install into your account, Make scenarios run on your existing pipeline structure, we adjust the workflow if your stage names + custom fields differ from luup's. Most Estonian agencies have Pipedrive already, we're additive, not replacement.
How much for a 2-5 person Estonian agency?+
From €1,800/mo for base setup (Pipedrive Sales AI + 12 core Make scenarios + weekly recap automation). €2,800/mo with full lead-response automation + contract-to-invoice flow. €4,500/mo for 5-15 person agencies with delivery tracking + per-team-member dashboards. Setup is €3,500-€8,000 depending on existing stack depth.
What we’re writing about agency.
Latest from the luup blog, tagged for agency operators. Numbers, scripts, real benchmarks, everything we’d send a prospect on the first call.
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Other verticals we ship automation for.
Same EU-hosted Make.com / n8n / Pipedrive orchestration, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for marketing & ai agencies
automation?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.