The closed-loop automation that returns
25 hours / week to a real estate founder.
Vertically integrated developers run on 7 marketing platforms, 3 spreadsheets, and Monday-morning panic. We unify the data, automate the reporting, and route every lead — so your team spends time on showings, not Slack threads. Live in 14 days. Wired to your CRM, not ours.
What the open loop is costing you.
The conservative numbers below are pulled from luup's audit data and published industry research for real estate. Every leaky channel here is a competitor's win.
- · NAR 2024 Member Profile: 60% of real estate teams cite "manual reporting" as their #1 ops pain.
- · Make.com state-of-automation 2024: real estate is in the bottom quartile for marketing automation maturity.
- · luup case study (2026): Bali developer cut Monday reporting from 3h to 0h.
Wired into the tools you already run.
Airtable as the cross-platform single source of truth. Make.com pulls from every marketing platform daily, normalises into Airtable, then a custom React dashboard reads via API. Lead webhooks from your CRM (Follow Up Boss, KvCORE, Compass) route to the right agent in <30 seconds.
Four playbooks shipping in week one.
Each playbook is shippable within live in 14 days of kickoff. Most real estate clients start with the first two and add the rest in weeks 2–4.
Cross-platform marketing dashboard
Daily Make.com scenarios scrape GA4, GSC, Meta Ads, Instagram, LinkedIn, YouTube, Mailchimp into one Airtable. Custom React dashboard reads via API. PDF report auto-generated every Monday. Cross-platform attribution stops being a manual fight.
~$96k / yr labor savedLead routing automation
Lead hits any source (form, Instagram DM, WhatsApp, portal feed) → enriched in Make.com → matched to the agent best suited (language, area, listing type) → SMS + Slack alert in <30 seconds. No leads sit in a shared inbox.
+47% qualified showingsListing → channel automation
New listing in your CRM auto-publishes to your website, Realtor.com, Zillow, Instagram (with branded carousel), LinkedIn, and the agency newsletter. Photo selection + caption draft handled by AI, agent approves with one click.
~6 hrs / listing savedInvestor / buyer reporting
Off-plan developers: each investor gets a personalised monthly progress report (construction milestones, photos, financial summary) auto-generated from your project data. Replaces hand-built PDFs at scale.
NPS +18 pointsReal numbers from a real operator.
7 marketing platforms unified, 3 hours/day saved at a Bali real estate developer
“We used to spend 3 hours every Monday pulling numbers from 7 platforms. Now the dashboard updates itself daily. Cross-platform comparison alone changed how we allocate ad budget.”
What it costs, without the dance.
Real estate automation deployments run $3,500/month for reporting only, $6,500/month with lead routing + listing distribution, $10,000/month for full ops (reporting + lead + listing + investor reporting). Setup is $4,000-$8,000 depending on CRM complexity.
Five things real estate operators ask first.
The questions every real estate prospect asks on the first call. Answers in writing so you can decide before booking.
Will this replace my marketing team?
No. It replaces the manual data-pull work they currently spend 15+ hours a week on. They get those hours back for strategy, creative, and agent coaching — the work humans actually do better than software.
What if my CRM is custom or weird?
If it has a webhook or REST API, we wire it. If it has neither, we wire it via a sync layer (Airtable + scheduled scrapes). Every CRM we have shipped against in real estate (Follow Up Boss, KvCORE, Compass, Sierra, custom Notion bases) has been integrable inside week 1.
How fast does it pay for itself?
Typical mid-market developer hits payback in month 2. On the Bali engagement, the labor saved alone covered the monthly fee in week 1. The bigger upside (better ad spend allocation, faster lead response) compounds from there.
Do I own the dashboard + automations?
Yes. Airtable bases, Make.com workspace, React dashboard repo — all in your accounts. Fire luup, the system keeps running. The dashboard code is yours under MIT licence.
How long does deployment take?
Two weeks from kickoff to live. Week 1: workflow audit + system access + dependency map. Week 2: build + test on shadow data + ship behind a feature flag. Day 14: live with monitoring + 30-day post-launch warranty.
What we’re writing about real estate.
Latest from the luup blog, tagged for real estate operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.
Other verticals we ship automation for.
Same Make.com / n8n / Zapier orchestration, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for real estate developers
automation?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.