The AI voice agent that wins the call when
your trucks are on jobs.
Tradespeople are in vans. Phone rings, no one answers. Caller hangs up and dials the next plumber on Google. We install the AI that picks up every call, triages emergency vs routine, books into ServiceTitan or Jobber, dispatches the right technician — 24/7. First-call-wins is the rule in home services. luup makes you the first call. From $800/mo.
What the open loop is costing you.
The conservative numbers below are pulled from luup's audit data and published industry research for home services. Every leaky channel here is a competitor's win.
- · ServiceTitan industry report 2024: 30-35% of inbound home-services calls go unanswered.
- · BrightLocal 2024: 60% of home-services callers will book with the next provider if first-call goes to voicemail.
- · luup audit of 7 mid-market service companies, Q1 2026.
Wired into the tools you already run.
ServiceTitan has the deepest integration — bookings write to dispatch, technician routing pulls from real-time availability, customer history flows in. Jobber and Housecall Pro use Make.com webhooks. For Google Local Services Ads leads, the AI receives the call, qualifies, and books — same flow as a direct caller.
Four playbooks shipping in week one.
Each playbook is shippable within live in 5 days of kickoff. Most home services clients start with the first two and add the rest in weeks 2–4.
Emergency vs routine triage
Burst pipe at 11pm? AI runs the emergency script: severity check, water shutoff guidance, dispatches the on-call tech with priority routing. Routine HVAC tune-up? Books into the next available standard slot, sends SMS with the 2-hour arrival window.
Same-day emergency capture, 100%Service booking with the right technician
Caller describes the issue ("AC blowing warm air") — AI matches the symptom to the right technician skill set (HVAC tier 2, not entry-level), checks dispatch availability, books into the next slot, sends SMS confirm with the technician's name and ETA.
+25% same-day booking rateQuote requests with upfront pricing
Caller wants a price for a water heater replacement — AI gives the band from your published price list ("$1,800-$3,200 installed depending on tank size and venting"), books the in-home estimate, sends prep instructions.
~3× more estimates bookedRecurring maintenance contracts
Outbound AI campaign to existing customers due for their seasonal HVAC tune-up. Conversational, books the slot live, captures any new issues to flag for the tech. Far higher response than email or postcard reminders.
4-6× contract renewal rateReal numbers from a real operator.
An 8-truck plumbing operation we modelled recovered ~30 jobs / month
What it costs, without the dance.
Home-services deployments run $800/month for inbound only, $1,400/month with outbound recurring-contract playbook, $1,800/month for multi-trade companies (plumbing + HVAC + electrical with skill-routing). Setup is $2,500-$4,500.
Five things home services operators ask first.
The questions every home services prospect asks on the first call. Answers in writing so you can decide before booking.
How does emergency vs routine triage actually work?
Two scripts, routed by the caller's first 30 seconds. Trigger words ("flooding", "smoke", "no heat in winter", "sparks") fire the emergency script: 4-question severity check, immediate dispatch, on-call tech alerted by SMS. Routine queries book into the standard slot grid. Edge cases ("it's been leaking for a week") get triaged by your defined rules.
Does it dispatch to the correct technician?
Yes when wired to ServiceTitan or Jobber. The AI matches symptom → required skill (HVAC tier, electrical certification level, plumbing scope) and routes to the next available qualified tech. For dispatching by zip-code coverage area, the AI reads your service map and won't book outside it.
Can it handle upfront pricing without underquoting?
Yes — it gives a band from your published price list ("$1,800-$3,200 installed") and never quotes a fixed price for an unseen job. Customers get an honest range, the in-home tech gives the firm number. We've seen this convert better than refusing to discuss price (which causes hang-ups).
What does after-hours premium look like?
Same monthly fee. AI doesn't charge by the hour. Variable cost is ~$0.20 per call. After-hours emergency dispatch fees you charge the customer flow through your standard pricing — the AI quotes the after-hours rate when relevant ("the emergency call-out fee is $X") and books only if the customer accepts.
How does it handle recurring service contracts?
Outbound playbook. luup builds a campaign that calls existing maintenance-contract customers 30 days before their next scheduled service, books the slot live, captures any new issues. Conversational, not robotic — typical response rate is 4-6× a postcard or email reminder.
What we’re writing about home services.
Latest from the luup blog, tagged for home services operators. Numbers, scripts, real benchmarks — everything we’d send a prospect on the first call.
Other verticals we ship voice agent for.
Same Vapi + ElevenLabs + Twilio voice agents, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for home services
voice agent?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.