We’re the team
you’d hire
if you could afford one.
Luup is four operators who got tired of agencies that pitch decks instead of shipping systems. We built the playbook for our parent company first — ran it on real revenue, fixed it on real bugs — then opened it up. We don’t do strategy. We ship things you can point at.
Six things we believe.
And won’t bend on.
Every agency has values on a slide. These show up in how we sign, scope, and ship. If you disagree with any of them, we’re probably not a fit — and we’ll tell you that on the call.
Hands alone are slow. Generative AI without an operator gets you Midjourney drift. Operators without AI take 3 months to ship a 5-page site. The compression happens at the seam.
We built this for ourselves first.
Then we got asked.
From Tallinn,
through Bali.
Luup started inside Investland Group — a real-estate developer running 4 entities across construction, property management, and design. The marketing-and-ops team had a problem agencies couldn’t solve: 3-month builds for sites we needed live in a week. Voicemail eating leads while we slept. CRM data that didn’t exist because no one had time to fill it.
So we built the systems ourselves. Ran them on our own pipeline. Fixed them on real bugs. Then other founders started asking "who built this for you?" — and Luup opened up.
First voice agent goes live for the property sales team. 24/7 inbound coverage replaces a 9–5 receptionist. Booking conversion climbs measurably inside a month.
57 n8n workflows + 115 Make scenarios automate lead routing, reporting, contract generation, and PMS sync across the four group entities. ~30 hours of weekly admin disappear.
A founder friend asks for "what you have but for our brand". We say yes. Site shipped in 6 days. The case study writes itself. Word travels fast in operator circles.
Public site launches. We cap at 4 onboardings per month and hold the line. Content Factory ships as a productized offer. The loop is closed.
Across real estate, ecom, hospitality, B2B, SaaS, and trades. Same playbook, different verticals. Tallinn still on the masthead, Bali still where most of the shipping happens.
Four people.
One Slack channel.
No PMs, no account managers, no creative directors. The same four people you meet on the call are the four people who write the code, train the voice agents, and ship the workflows.
Builds the loop. Writes the runbooks. Owns the n8n / Make stack and the integration spaghetti so you don’t have to.
On every kickoff call. On every closing call. Translates between “what the client said” and “what they actually need shipped”.
Owns the visual system. Writes Tailwind, ships Framer Motion, and refuses to let anything go live below Lighthouse 95.
// 55+ Claude skills
// "the AI guy"
Trains the voice agents. Writes the prompts. Builds the skills. The reason your call gets picked up in 720ms instead of going to voicemail.
Boring stack.
Sharp execution.
No cult tools. No proprietary platform we’re going to lock you into. Off-the-shelf tech, opinionated wiring, all of it living on your accounts. Boring is a feature.
Web
- Next.js
- Vite
- React
- Tailwind
- Framer Motion
- GSAP
- Vercel
- Supabase
AI · voice
- Claude
- OpenAI
- ElevenLabs
- Cartesia
- Vapi
- Retell
- Voiceflow
- Whisper
Ops · automation
- n8n
- Make.com
- Zapier
- Twilio
- Airtable
- HubSpot
- Pipedrive
- Webhooks
Design · ops
- Figma
- Linear
- Notion
- Loom
- Slack
- GitHub
- PostHog
- Plausible
Numbers, not narratives.
Things that exist in production.
What’s on the wire
this week.
A real (if slightly redacted) view of what’s currently shipping. Updates whenever this page loads. Less PR, more receipts.
Most agencies sell tools.
We’re building loops
that compound.
The next 12 months: more verticals, more languages, the same hard cap. We’ll know the bet worked when the operators who hire us a year from now do it because their old agency tried selling them a deck.
Stop reading.
Start shipping.
30-minute call with one of the four operators. We map your loop, find the leaks, tell you the 2–3 fixes that pay for themselves in the first quarter. No follow-up sequence. No deck.