Forty on-brand assets a month —
shelf-ready, scroll-stopping, both.
Food + beverage CPG brands compete in two arenas at once: shelf (packaging, retail) and scroll (paid, organic, lifecycle). The brand has to look the same in both. We codify Brand DNA, then ship 40+ on-brand assets monthly across both — packaging support, retail standees, social hero, lifecycle, OOH. One brand, two arenas, zero drift.
What the open loop is costing you.
The conservative numbers below are pulled from luup's audit data and published industry research for food + beverage. Every leaky channel here is a competitor's win.
- · Nielsen 2024 CPG: brands with consistent omnichannel creative see 14% higher repeat-purchase rates.
- · Shopify F&B Benchmarks 2024: SKU launches with full creative across paid + organic + retail see 2.2× first-month velocity.
- · luup audit of 2 mid-market F&B brands, Q1 2026.
Wired into the tools you already run.
Brand DNA in Figma — captures shelf-side (packaging + standees) AND scroll-side (paid + organic) in one system. Pre-sized assets for Meta + TikTok + Klaviyo + Shopify + Amazon A+ + Faire + retailer-specific print specs (Whole Foods, Sprouts, Erewhon, etc).
Four playbooks shipping in week one.
Each playbook is shippable within live in 7 days of kickoff. Most food + beverage clients start with the first two and add the rest in weeks 2–4.
SKU launch creative pack
Per new SKU: hero photography composites + 12 paid-social variants + email + SMS hero + Amazon A+ content + Shopify PDP visuals + retailer print packs (sell-sheets, shelf strips, demo signage). 25-asset launch pack per SKU within 7 days.
~$4k saved per SKU launchAlways-on paid + lifecycle
20+ paid social variants per month for hero products. 8 lifecycle email + SMS hero images. Brand-locked, refreshed every 28 days. Replaces the 'we used the same hero for 6 months' problem that flattens conversion.
~22% paid CPA liftRetail + B2B sales support
Retailer-specific print packs for Whole Foods / Sprouts / Erewhon / Faire pitches. Sell-sheets, shelf strips, demo signage, in-store sampling collateral. Brand-DNA-locked across all retailers — no more 'this looks different at every store' problem.
~3× faster B2B sales-cyclePackaging design support
Not packaging from scratch (we partner with packaging design firms for that), but ongoing packaging-adjacent creative: secondary packaging variants, limited-edition wrappers, seasonal SKU updates, multi-pack callouts. Brand-locked to your master packaging system.
~6 wks → 5 days for variantsReal numbers from a real operator.
A $6M GMV beverage brand we modelled cut SKU launch creative time 80%
What it costs, without the dance.
F&B Ad Factory runs $4,500-$12,000/month depending on retail-channel scope + SKU launch frequency. Brand DNA Sprint is one-time $5,000. Brands with 12+ SKU launches/year priced custom.
Five things food + beverage operators ask first.
The questions every food + beverage prospect asks on the first call. Answers in writing so you can decide before booking.
Will it design our packaging from scratch?
No. We partner with packaging design firms for primary packaging. We handle ongoing packaging-adjacent creative (secondary packaging, seasonal variants, multi-pack callouts, limited editions) — locked to your master packaging system.
Can it handle retailer-specific creative requirements?
Yes. We maintain retailer-specific spec libraries (Whole Foods sell-sheet template, Sprouts shelf-strip dimensions, Erewhon brand-quality bar, Faire pitch deck format). Pre-sized + spec-compliant assets ready for direct submission.
What about Amazon A+ content + storefronts?
Amazon A+ content modules + storefront tiles + brand-store hero images all built from same Brand DNA. We don't manage Amazon advertising operations — that stays with your media team — but we ship the creative assets ready to upload.
How does it work with our DTC + retail split?
Single Brand DNA, two output streams. DTC creative shipped pre-sized for Shopify + Klaviyo + Meta + TikTok. Retail creative shipped as print-ready PDFs at correct DPI + bleed for each retailer. Same Brand DNA = same brand at every consumer touchpoint.
How much does Ad Factory for F&B cost?
$4,500/month for DTC paid + lifecycle creative, $9,000/month with full DTC + retail support, $12,000/month full-stack including SKU launches + Amazon + multi-retailer print packs. Brand DNA Sprint is one-time $5,000.
Other verticals we ship ad factory for.
Same Brand DNA + creative ops at scale, tuned to industry-specific needs. Same deploy cadence. Same guarantees.
Ready for food + beverage brands
ad factory?
Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.