Is your AI agency real or fake?
The Agency Audit is a free 5-question diagnostic that scores any AI or marketing agency from 0-100 based on stack specificity, deploy timeline transparency, IP ownership, client outcome verifiability, and code visibility. Mid-market operators use the audit and its forwarding template to expose fake-AI agencies and renegotiate or fire vendors with documented evidence.
- Private — we never contact, name, or notify the audited agency
- Honest — about 8% of audits return a "keep them" verdict and skip the email gate
- Comes with a forwarding email template you can paste straight to your CEO
Frequently asked
Is this audit private? Will my agency see I ran it?
Yes, private. We never contact, name, or notify the audited agency. Your inputs are stored encrypted and used only to generate your audit and the 5-email follow-up sequence.
What if my agency scores 80 or above?
We tell you they look legitimate, give you the audit PDF for free, and send no follow-up emails. About 8% of audits we run end this way. The audit is honest before it is a marketing tool.
What is in the forwarding template?
A 200-word email template you can paste into Outlook addressed to your CEO, board, or finance lead. Explains the audit findings, the dollar exposure, and the recommended action (renegotiate / fire / extend trial). Customisable in 30 seconds.
Can the audit be wrong about my agency?
The audit is structured around 5 verifiable signals, not opinions. If you feel the verdict is wrong, the deep audit ($99) reviews the agency full delivery history with a real client-outcome verification call. About 10% of follow-up deep audits revise the score upward.
Why is luup running this audit if you also sell AI services?
Conflict of interest is real. We mitigate two ways: (a) honest verdicts including 80+ scores that recommend keeping the current agency, and (b) the deep audit recommendation is sometimes a non-luup agency. We make money when operators trust the audit, not when we steal vendors.