2 onboarding slots open this month · we cap at 4 / mo

A law firm site that wins
cases — live in 7 days.

Most law firm sites look like 2015 and convert like 2010. PI firms lose cases when callers don't see credibility. We ship a law firm site in 7 business days — bar-compliant, intake wired to Clio / Lawmatics, conversion-tuned to your case type. From $10,000 one-time.

The math

What the open loop is costing you.

The conservative numbers below are pulled from luup's audit data and published industry research for law firm. Every leaky channel here is a competitor's win.

~5 yrs
Average rebuild gap
Median mid-market law firm site age. Most look like 2018-2019 design language.
~38%
Calls missed
Industry average inbound call-miss rate at PI firms during court hours / after-hours.
~$20k-$80k
Avg case value at risk
Average PI case value at risk per missed inbound call (Clio Legal Trends Report).
~24
Mobile Lighthouse
Average law firm site mobile Lighthouse — heavy WordPress + plugin theme stacks.
Conservative annual leak
$140k+ / yr
Just from missed-call case value at the typical PI firm. Doesn't count the credibility cost of a 2018-design site or the AdWords spend wasted on traffic landing on a sub-1% CVR page.
  • · Martindale-Avvo 2024: 42% of legal callers will book with the next firm if first call goes to voicemail.
  • · Clio Legal Trends Report 2024: average PI case value $20k-$80k. Missed call = real money.
  • · luup audit of 4 mid-market law firms, Q1 2026.
The stack

Wired into the tools you already run.

Vite + React + TypeScript + TailwindClio / MyCase / PracticePantherLawmatics (legal-specific intake)CallRail (call attribution)Calendly / Cal.com (consultation booking)DocuSign (intake forms + retainer)Schema.org/LegalService + AttorneyPer-state bar-compliance review

Vite + React + Tailwind. Intake wires to Clio / Lawmatics via API — leads write straight to the matter pipeline with full intake data. CallRail for source attribution. DocuSign for retainer + intake forms. Schema.org/LegalService + Attorney + Person markup. Per-state bar-compliance copy reviewed at kickoff.

What it does

Four playbooks shipping in week one.

Each playbook is shippable within live in 7 days of kickoff. Most law firm clients start with the first two and add the rest in weeks 2–4.

7-day law firm site launch

Hero with case-type focus + credibility, attorneys, case results (state-compliant), case types served, intake form, location, blog. Brand-locked. Bar-compliant. Mobile Lighthouse 95+.

12 wks → 7 days

Conversion-tuned intake flow

Multi-step intake form: case type → severity / scope qualification → contact + scheduling → DocuSign retainer trigger if straightforward. Combined with luup's voice agent for legal = first-call-wins on inbound qualified cases.

+40% qualified consultations

Practice-area landing pages

Per-practice-area pages (slip-and-fall, motor vehicle, dog bite, immigration types, divorce types) ranking for high-intent searches. Programmatic generation from a practice-area data file. 8-20 SEO pages live on launch.

+8-20 SEO pages live

Multi-state / multi-office firms

Per-state pages with state-specific bar-compliant copy + per-office contact + LocalBusiness schema. Each office has its own GBP-linked structured data for local SEO. New office live in 2 hrs.

New office live in 2 hrs
The benchmark

Real numbers from a real operator.

Audit benchmark

A 4-attorney PI firm we modelled lifted qualified consultations 47% post-rebuild

Law · PI · 4-attorney · US Southeast
+47%
qualified consultations
7 days
launch
95+
mobile Lighthouse
Pricing

What it costs, without the dance.

Law firm sites run $10,000-$22,000 one-time depending on jurisdiction count + practice-area scope. Includes per-state bar-compliance review + Clio / Lawmatics integration. Most firms pay back the launch in <90 days via qualified-case lift.

Law Firms · FAQ

Five things law firm operators ask first.

The questions every law firm prospect asks on the first call. Answers in writing so you can decide before booking.

Is the site bar-compliant?

Yes when configured. Per-state bar-compliance copy reviewed at kickoff (advertising rules, disclaimers, attorney-client relationship language, case-result-restriction states). We have shipped in 8 US jurisdictions + EU bar contexts.

How does Clio / Lawmatics integration work?

Intake form fields map to your Clio / Lawmatics matter pipeline custom fields. New lead = new matter created with full intake data + CallRail source attribution. Your team works leads in Clio / Lawmatics as normal.

Can it handle case results / settlements compliantly?

Yes. Per-state case-result-display rules pre-built into the template. States with restrictions (specific disclaimer language, blind-results requirements) get state-specific variants. Audit trail of compliance review at launch.

How does the voice agent integrate?

If you also run luup's AI voice agent for legal, the website's contact form triggers a 90-second AI callback on every form-submit. Form-to-call SLA = 90 seconds. First-call-wins on every inbound case.

How much does a law firm site cost?

$10,000 for a single-state 7-day site, $14,000-$22,000 for multi-state firms with practice-area landing pages + intake + multi-office. One-time fee. Code is yours.

Ready for law firms
launch site?

Book a 30-min strategy call. We’ll map your current setup, show you the system in action, and quote the deploy. If it’s not a fit, we’ll tell you on the call.

Closed loopShip in daysTallinn / BaliNow booking May
Luup Agency

Luup builds the AI systems your business needs to grow — websites, voice agents, automation, and the Content Factory. Shipped in days, not months.

★ Now bookingEU + APAC
The newsletter

Occasional notes on
what’s actually working.

No spam. Cancel anytime. Occasional notes only.
DOC · LUUP-FOOT-001 · © 2026 Luup Agency · All rights reserved